Do you own a furniture or home furnishing store and experiencing a decline in sales or not getting many customers for your liking? Don’t worry, we can help you increase your online and foot traffic. Here are some tips to get more customers for your home and furniture store.
Pay Attention to Your Website
We live in a digital world where everyone has access to a smartphone device and the internet. People are more likely to visit your website before they shop in-store. This means that your business website must be attractive, engaging, and user-friendly. It is the first impression you’ll lay on your customer. Therefore, you need to ensure that it is the best.
If you created your website a long time ago, and have rarely used it since then, consider giving it a redesign. Introduce fresh content, new colors, and easy-to-use functionality. You can consider integrating 3D technology into your website to display your furniture to customers online. Augmented reality will give your prospective customers an idea of how the furniture will look in their own house, office, etc.
Plan A Marketing Strategy
You need to have a robust marketing strategy to cover all your bases. Leave no stone unturned and explore all possible marketing avenues. Radio, television, or print media have always been
the preferred marketing choice for many furniture retailers. You can consider allocating some of your budget to these choices as everyone is not online, and you would want to target older customers who are not particularly tech-savvy.
However, we live in a digital era, and most of your budget should be spent on digital marketing. If you’re not putting your money in this form of marketing, you’re potentially losing many sales. You need to engage professional digital marketing services to direct traffic to your website through SEO optimization and other mediums.
Engage With Your Audience
You need to identify your target market and audience and make an active effort to engage with them. You need to reach out to them instead, as it is more likely that they wouldn’t make an active effort to reach out to you. Social media is a good platform to try and engage with your customers.
If you sell trendy or vintage furniture, it is important to have an active Instagram account to target millennials and new homeowners. On the other hand, if you’re in the business of selling classic or traditional items, then make sure your Facebook and Pinterest accounts are up to date. Find out where most of your target market is and use that platform to engage with your customers.
Focus On Customer Retention
It is much cheaper for a furniture business to retain their existing customers than to attract new ones. Therefore, it’s important to keep your current customers engaged and up to date with any new products, special offers, discounts, etc. Make sure they have a good after-sales service to make them feel confident about their purchases.
You can retain customers, keep them updated with your catalog, and provide good after-sales services by getting inventory management software for your furniture store.
AltheaSuite is your one-stop solution for all your inventory management software systems needs. With our software, you can set up a comprehensive POS system for your furniture store with integrations with all major payment platforms. This will help you attract clientele who are dependent on such payment methods. You can also book a demo or get a free trial of your software for your business