Gaps In Corporate Identity
This gap is expertly explained in the golden circle concept by Simon Sinek. Businesses often focus on “What” they produce and “How” they produce it. They rarely focus on the “Why” part, which is the reason they went into the business. This results in weak brand identity, high employee turnover, and lack of results from marketing communication. Identify if your why is aligned with business objectives.
Gaps In Management
Gaps In Process And Execution
Gaps In Knowledge And Expertise

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