It takes seven times more money to acquire a new customer than to retain an existing one, experts say. So if you have been spending your resources to acquire new customers, it’s time to rethink your business expansion strategy.
In fact, it’s the right time for you to invest in digital tools and practices that will help you retain happier, long-term, and loyal customers. Excited to learn ways to improve customer relationships at your furniture store? Read this blog right away!
Four Must-Have Digital Tools to Improve Customer Relationships
Before we talk about the practices that will help you attract (and, more importantly, retain) more clients, let’s talk about the technology that you can benefit from.
Customer Relationship Management (CRM) Software
Don’t let anyone tell you that CRM software is meant for big enterprises only. In fact, small businesses can also improve their customer relationship to a great deal by investing in CRM software. CRM software will help you communicate with customers, offer personalized marketing,and collect data that will help you further improve customer relationships.
Inventory Management Solutions
Many times a customer will be put off by a business if it fails to offer an adequate supply of products. To make sure that your customers are not driven away, invest in inventory management solutions to stay on top of your warehousing and inventory. This will help you optimize your inventory and always know which products are most in-demand.
Integrate your inventory management system with POS software. This will further allow you to keep track of a customer’s purchasing behavior, improve their future experiences, and timely market products that may interest them.
Order and Delivery Management Software
If you’re running an online store, don’t forget the importance of order and delivery management software. These tools help you stay on top of all your order processes and you never fail to timely deliver products to an enthusiastic customer.
Three Practices to Improve Customer Relationships
If you want the technology to work, you must adopt the following practices for better customer management.
Strengthen Your Online Presence
90 percent of potential clients will look for your business online before making a purchase. Ensure your online presence is appealing and convinces the customer to always buy from your business.
Constant communication is the key to a successful customer relationship management strategy. Use technology and email marketing tools to interact with your customers, take their feedback, and timely address their issues.
Offer Superior Customer Service
This is a no-brainer! If your customer is getting high-quality customer service from your business, there’s no way they’ll look elsewhere. Make customer service your priority and see your brand thrive on the back of loyal customers.
For Technology and Solutions, We’re Here!
If you’re looking for cloud-based inventory management software, POS software, and e-commerce software, talk to us. At Althea Suite, we provide a wide range of CRM, ERP, and inventory management solutions.